Inside the Strategy Room 226. Helping India’s e-commerce leapfrog into the future
Nov 21, 2024
Saahil Goel, co-founder and CEO of Shiprocket, shares his journey of transforming India's e-commerce landscape. He discusses the rapid digital shift empowering small businesses and the startup ecosystem’s evolution. Saahil highlights how Shiprocket supports independent retailers with logistics and sales management. The conversation also touches on leveraging Generative AI to enhance communication and operational efficiency, alongside strategies for fostering innovation in a growing company. His insights illuminate the path for aspiring entrepreneurs in India.
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Early Internet Experience
- Sahil Goel built websites in high school, including a joke site monetized with Commission Junction.
- This early internet experience sparked his interest in digital tools for small businesses.
Inspiration for Shiprocket
- Observing Amazon and Shopify inspired Goel to bring similar platforms to India's 50 million small businesses.
- He realized the potential of these platforms to empower small businesses.
Initial Challenges in India
- Starting a company in India 12 years ago was met with resistance, unlike today's supportive ecosystem.
- Goel's parents were initially against his entrepreneurial venture.