Transforming India's E-Commerce with AI

This chapter examines the role of Generative AI in revolutionizing e-commerce in India, highlighting its potential to enhance communication and automate processes for merchants. It discusses challenges faced by businesses, including scaling operations and building trust with consumers, while emphasizing the need for innovative strategies tailored to the local context. The chapter also explores the evolution of a major e-commerce platform, showcasing its journey toward offering comprehensive solutions amidst the rapidly growing digital marketplace.