Peter Mandelson, a seasoned political strategist and former Labour Party member, joins Polly Mackenzie, ex-policy director for Nick Clegg, and Daniel Finkelstein, a Times columnist and Tory advisor. They delve into the evolution of managing the news cycle, comparing strategies from the Blair and Cameron years to today's complexities. The trio also discusses shifting political alliances, exploring potential defections among Conservative MPs and the challenges of engaging an academic electorate. Plus, they throw in some humorous takes on political polling and narratives!
Contemporary politicians face significant challenges in managing the news cycle due to the fragmented media landscape dominated by social media.
The unique electoral dynamics at Oxford highlight the difficulties in engaging and identifying a voting faculty amidst a more active student base.
Centrist Conservative MPs are reassessing their party allegiance as the possibility of more right-wing leaders could intensify ideological divides.
Deep dives
Mint Mobile Price Cut Announcement
Mint Mobile is reducing its Unlimited plan price significantly from $30 to just $15 per month, responding to the financial strain of inflation on consumers. This was a surprising revelation, as it contradicts the common perception that major wireless companies are limited by contractual obligations when it comes to pricing. The goal is to encourage new customers to switch to Mint Mobile, capitalizing on the dissatisfaction with traditional carriers. The promotion requires a $45 upfront payment for the initial three-month plan while highlighting that additional taxes and fees will apply.
Challenges of the Oxford Election Campaign
The election campaign at Oxford is uniquely challenging due to the difficulty in identifying and reaching the electorate, mainly composed of faculty rather than students. Peter Mandelson expresses the unease surrounding this unidentifiable voting demographic, which complicates the campaign strategy significantly. There's a stark contrast between able and dynamic student engagement and the elusive nature of the voting faculty. The situation underscores the evolving nature of political campaigning within elite institutions, pushing candidates to reconsider their approaches to outreach.
Managing the Modern News Cycle
Contemporary governments find it increasingly challenging to maintain control over the news cycle due to the fragmented media landscape dominated by social media and diverse outlets. Politicians discuss managing public perception actively but acknowledge that it is much harder to steer the narrative as compared to previous years when traditional media had a more unified approach. The importance of establishing a structured news grid allows governments to position their messaging strategically amidst the chaos of constant news production. Having a dedicated team to source and promote positive stories becomes crucial in countering potential negative headlines.
Political Landscape for Conservative MPs
As political dynamics shift within the Conservative Party, centrist MPs find themselves evaluating their allegiance based on how the party aligns with their values. The potential election of more right-wing leaders like Kemi Badenoch or Robert Jenrick could prompt centrist members to reconsider their positions, especially if their policies intensify. This situation reflects broader questions regarding the future of the party amidst external pressures from populist movements. The risk of Conservative MPs crossing the aisle to Labour or Liberal Democrats hinges on the leadership's ability to address centrist concerns effectively.
The Role of Labour Party in U.S. Elections
The involvement of the Labour Party in U.S. campaigns, particularly sending staff to assist in elections, raises questions about sovereignty and the perception of foreign influence on domestic politics. While activists argue that such involvement signifies support for progressive values, critics warn of the potential backlash and resentment it might provoke among American voters. Historical precedence shows that such interventions can backfire, complicating diplomatic relations between the two nations. The balance of supporting a political ally while respecting the autonomy of U.S. politics presents a significant challenge for Labour as they navigate their strategic objectives.
We're answering your questions on the podcast this week, including - was it easier to manage the news agenda in the Blair and Cameron years? Will some Conservative MPs think about defecting under a new leader? And... whack-a-mole or guacamole, what's it all got to do with mushy peas?
If you've got a message, voice note or a cover version of the theme tune you can contact the political masterminds (and Hugo) at howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.