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10min chapter
How To Manage The News Cycle
How To Win An Election
Navigating the Modern News Cycle
This chapter explores the complexities of managing a government's news cycle within the evolving political landscape, particularly during election periods. It discusses the challenges of influencing public discourse amidst a fragmented media environment and highlights the significance of strategic communication from key civil servants. The conversation also emphasizes the need for strong leadership to effectively navigate and control media narratives in a rapidly changing world.
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Discover
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