PodCraft | How to Podcast & Craft a Fantastic Show Lessons From 3 Years of Podcast Marketing Trends
9 snips
Aug 22, 2025 In this discussion, Jeremy Enns, founder of Podcast Marketing Academy, reveals insights from his three-year Podcast Marketing Trends report. He explains why independent podcasts are thriving while big shows falter. The role of video content is highlighted, along with the diminishing returns of social media for growth. Jeremy also explores the importance of compelling show concepts, innovative tools like Alitu for podcast creation, and how email newsletters can enhance audience engagement and podcast visibility.
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Podcasting Is Split Between Audio And Video
- About half of respondents now produce both audio and video, much higher than expected.
- The split reflects a podcast industry divided between audio-only and video-first strategies.
Report Grew From Client Notes To Annual Study
- Jeremy started the report to benchmark growth for his clients and then expanded it widely.
- What began as a few dozen shows became an annual project because the data proved useful to many podcasters.
Smaller Shows Are Growing; Big Shows Shrink
- Median podcast growth fell and the dataset center of gravity grew because big shows shrank while smaller shows grew.
- This suggests indie podcasters now have better growth opportunities than legacy big shows.
