My First Million I Launched A Viral Water Brand In 8 Weeks
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Aug 15, 2025 Dan Porter, an entrepreneur known for founding Teach for America, Draw Something, and Overtime, dives into his latest venture: a viral water brand. He discusses how he achieved this remarkable feat in just eight weeks. Topics include innovative marketing strategies, the impact of social media on brand growth, and the significance of authentic engagement with consumers. Porter also shares insights on navigating the complexities of college athletics and NIL laws, and the importance of adaptability and creativity in today’s business landscape.
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Meme To Market In Eight Weeks
- Dan Porter tells how a 17-year-old meme from a player (TK) became the launchpad for a canned water brand called 6-7 in eight weeks.
- They gave away product, seeded tournaments and built 25,000 signups and 150,000 followers before widespread retail sales.
A Teen's Throwaway Line Became A Meme
- TK's offhand 'six, seven' line exploded into a TikTok meme that middle-schoolers weaponized in classrooms and videos.
- Overtime supported TK to turn the meme into a branded canned water product that spread through tournaments.
Find Gold By Following Subcultures
- Dan Porter scans subcultures and follows who young creators follow to find cultural gold that incumbents miss.
- He treats social media as a cheat code to discover trends before they mainstream.
