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I Launched A Viral Water Brand In 8 Weeks

My First Million

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Virality and NIL: The Rise of 6'7 Water

This chapter delves into the meteoric rise of the 6'7 water brand, driven by social media virality and a connection to college athletics. It examines the new financial landscape for collegiate athletes under NIL laws, contrasting the earnings potential for elite players with the challenges faced by less popular athletes. The chapter also highlights the disparities in financial opportunities, especially for women in sports, amidst the backdrop of a catchy viral meme phenomenon.

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