Why That Worked – Presented by StoryBrand.ai #131: Ryan Deiss—The Digital Marketing Strategy Your Business Needs—Part 2 (REPLAY)
17 snips
Jul 3, 2023 AI Snips
Chapters
Transcript
Episode notes
Optimize in Reverse
- Start from the sale and work backward to optimize your marketing strategy.
- Focus on driving people into a sales conversation that you know works.
Customer Beliefs and Micro-Commitments
- Understand what your customer must know, feel, and believe to make a purchase.
- Identify your entry point offer, which should be a micro-commitment.
True Micro-Commitments
- A micro-commitment involves time or money, not just an email address.
- Consumption of the initial offer isn't necessary before presenting a higher-priced offer.