Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350

6 snips
Jun 6, 2025
Discover overlooked strategies to enhance your email and social media engagement. Learn how skipping preheaders can boost open rates by up to 14% and why using a single call-to-action button can triple clicks. Explore the importance of white space in your content design for platforms like LinkedIn and Instagram. Plus, enjoy a humorous confession about the tendency to fib during doctor visits, emphasizing that honesty is the best policy for better health.
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ADVICE

Try No Preheader in Emails

  • Test sending promotional emails with no preheader text to increase email open rates.
  • This tactic lifts B2B opens by 14% and consumer opens by 12%.
ADVICE

One CTA Boosts Clicks

  • Use only one clear call to action (CTA) button in your email for simplicity.
  • Emails with one CTA button see 3x more clicks than those with multiple CTAs.
ADVICE

Avoid Long Text Blocks

  • Break up text blocks in emails to avoid losing clicks.
  • Blocks longer than four lines drop click-through rates by 20%.
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