In this episode of DoâŻThis,âŻNotâŻThat, host JayâŻSchwedelson shares simple but overlooked email and social tacticsâfrom skipping preheaders to breaking up text for more white spaceâand gets honest about his doctorâs visit.
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Best Moments:
(00:13) Easy tactics youâre not using for email and social
(01:22) Have you ever tested no preheader?
(02:04) No preheader lifts open rates by 12â14%
(03:26) Try just one call to action button
(03:56) One CTA = 3x more clicks
(04:38) Four+ lines of text drops clicks by 20%
(05:16) LinkedIn: use enters to force âmoreâ clicks
(06:39) Instagram carousels: add minimalist slides
(09:15) Why do I lie to my doctor?
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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