How I Built This with Guy Raz

HIBT Lab! Babish Culinary Universe: Andrew Rea

Aug 18, 2022

Andrew Rea, the mastermind behind the Babish Culinary Universe, takes us on an engaging journey from aspiring filmmaker to YouTube cooking sensation. He shares how a cooking video inspired by Parks and Recreation became a turning point in his life. Rea opens up about his struggles with mental health and how they influenced his creative process. He discusses the evolution of his channel, navigating authenticity in the food media landscape, and the unique ways his brand embraces collaboration and community support.

46:20

Episode guests

Andrew Rea

Highlights

AI Chapters

Episode notes

vidio's Like a Moving Picture

01:43

You're a likable persona

01:32

I Don't Want Those To Be Shameful Things

01:42

Intro

3min

From Kitchen Dreams to Cinematic Realities

12min

The Spark of Culinary Creativity: From Kitchen Chronicles to Online Fame

4min

From Passion to Platform

11min

Monetization Journey: From Patreon to YouTube Success

2min

Navigating the Journey of Cooking Content Creation

2min

Growing a Culinary Empire Through Innovative Compensation

3min

Navigating Creativity and Authenticity in Media

12min

Listener Engagement and Podcast Highlights

2min

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...

This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie buff to YouTube cooking sensation. His channel, Babish Culinary Universe now has nearly 10 million subscribers. Plus, Andrew candidly shares how his struggles with mental health have shaped his career.

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