How I Built This with Guy Raz cover image

HIBT Lab! Babish Culinary Universe: Andrew Rea

How I Built This with Guy Raz

CHAPTER

Navigating Creativity and Authenticity in Media

This chapter discusses the challenges and strategies faced within the food media landscape, particularly for diverse creators amid corporate struggles. It emphasizes the importance of authenticity, audience engagement, and mental health in the creative process. Additionally, the speakers share their vision for a culinary brand that prioritizes uplifting content and fair compensation.

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