Retailgentic: Agentic Commerce meets Retail and Brands Agentic Commerce, AI Shopping, and the End of the Funnel | Andrea Leigh, Allume Group
Sep 4, 2025
Andrea Leigh, Founder and CEO of Allume Group and an Amazon alum, dives into the transformative landscape of commerce driven by AI. She reveals that around 60% of shoppers now utilize AI for product research, reshaping the shopping experience. The discussion also explores Gen Z's shift towards TikTok for searches, the rising significance of D2C sites, and how social commerce blurs entertainment with shopping. Andrea highlights the evolving definitions of value and the impending disruption of traditional retail media networks, offering a roadmap for brands navigating these changes.
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AI Is Replacing Traditional Search
- Nearly 60% of shoppers now use generative AI instead of traditional search for product research.
- AI is speeding purchases and can negate irrelevant keywords through conversational queries.
Teen Searches Begin On TikTok
- Andrea Leigh observes her teenagers start searches on TikTok instead of Amazon.
- Younger generations show near-zero tolerance for traditional search experiences.
Optimize Content For AI Readability
- Make your digital content AI-optimized by matching conversational queries and improving lifestyle imagery.
- Ensure product images and descriptions reflect who, what, when, where and why so AI can pick you up.