Andrea Leigh

Founder and CEO of Allume Group and former Amazon category leader, advising brands on Amazon and e-commerce strategy and producing the Allume Insider Report (AIR) on digital shopping trends.

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Sep 4, 2025 • 53min

Agentic Commerce, AI Shopping, and the End of the Funnel | Andrea Leigh, Allume Group

Andrea Leigh, Founder and CEO of Allume Group and an Amazon alum, dives into the transformative landscape of commerce driven by AI. She reveals that around 60% of shoppers now utilize AI for product research, reshaping the shopping experience. The discussion also explores Gen Z's shift towards TikTok for searches, the rising significance of D2C sites, and how social commerce blurs entertainment with shopping. Andrea highlights the evolving definitions of value and the impending disruption of traditional retail media networks, offering a roadmap for brands navigating these changes.

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