The Business Storytelling Podcast 681: How to scale AI in content strategy
Aug 23, 2024
Jeff Coyle, Co-founder of MarketMuse.com, delves into the evolving landscape of AI in content strategy. He discusses the importance of maintaining high standards amidst the challenges of AI-generated content. Jeff emphasizes a balanced approach, blending technology with the human touch to enhance storytelling while avoiding generic outputs. He also highlights the necessity for companies to regularly reassess their tools, advocating for personalized strategies that align with business goals and audience expectations.
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AI for Content Quality
- Inventory all content creation steps AI can improve.
- Consider existing business data and expertise for better content.
Avoid AI Cliches
- AI uses repetitive phrases and structures like "transform," "unleash," and bulleted lists.
- Avoid these common patterns to make your content stand out.
Personalize Your AI
- Incorporate your brand's style, tone, and expertise early in the AI content creation process.
- Train AI models on your specific preferences to avoid generic outputs.
