JUST Branding S05.EP12 - Secrets of Logo Design with Ian Paget
Aug 4, 2024
Ian Paget, a renowned logo designer and founder of Logo Geek, shares his journey from medical illustration to logo design. He discusses the importance of logos as a brand's face while emphasizing they’re just one piece of the branding puzzle. Key qualities of effective logos include versatility, simplicity, and memorability. Ian also explores the impact of AI on design, the necessity of strategic thinking for brand extensions, and offers practical tips for entrepreneurs on choosing a logo designer and leveraging logos for business success.
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From Admin Job To Full-Time Designer
- Ian Paget began designing in a medical company role that evolved from admin to full-time design over five years.
- He later built Logo Geek as a hobby into a business by publishing content and experimenting with marketing.
Logo Is The Brand's Face
- A logo alone won't make a business successful; it's the face that consolidates a brand's identity.
- Ian Paget says a logo is an "empty vessel" until the brand fills it with meaning through experience.
Design For Versatility
- Design logos for versatility so they work at billboard and favicon sizes and in one color.
- Ian Paget says simplicity and appropriateness increase memorability and usability across contexts.
