Ian Paget

Ian Paget, a renowned logo designer and founder of Logo Geek, shares his journey from medical illustration to logo design. He discusses the importance of logos as a brand's face while emphasizing they’re just one piece of the branding puzzle. Key qualities of effective logos include versatility, simplicity, and memorability. Ian also explores the impact of AI on design, the necessity of strategic thinking for brand extensions, and offers practical tips for entrepreneurs on choosing a logo designer and leveraging logos for business success.

Ian Paget, author of Make A Living Designing Logos, shares insights into writing his book and its benefits for designers. He also discusses his book for toddlers, My First Little Logo Book. This episode explores self-publishing, releasing an audio version of a design book, and promoting logo design books through Kickstarter.