

Episode 771 | What Changes As You Grow, AI Agents, Patents, and More Listener Questions (with Craig Hewitt)
78 snips Apr 22, 2025
Craig Hewitt, founder of Castos, shares his experiences in scaling a SaaS company while maintaining culture and brand identity. He discusses the challenges of transitioning from a startup to a multi-million dollar business and the survival of SaaS amid AI agents. The conversation dives into the impact of AI on SaaS platforms and the complex nature of patents for bootstrapped firms. Hewitt emphasizes the importance of community engagement and strategic hiring to sustain values during growth, providing invaluable insights for tech entrepreneurs.
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Leverage Strong Brand and Ambassadors
- Leverage your strong brand as a top player in your niche to gain advantages over competitors.
- Use community or brand ambassadors to monitor mentions and engage your audience consistently.
Use Financial Leeway to Experiment
- Use your financial leeway at $200K+ MRR to take marketing and sales bets.
- Test asymmetric bets like sponsorships or YouTube ads to discover scalable growth opportunities.
Preserve Startup Culture Deliberately
- Maintain startup culture by owning your small business roots and modeling company values daily.
- Culture is best defined by founder behavior rather than prematurely codifying it when growing a small team.