

SaaS marketing magic: Guillaume Moubeche's Lempire Strategies
Sep 28, 2023
Guillaume Moubeche, CEO and founder of Lemlist, shares insights on SaaS growth, innovative marketing strategies, resilience in startups, building a unique brand, equity among founders and employees, high-performing teams, and multi-channel marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Creation of Lemlist
01:43 • 4min
Finding a Game-Changing Feature
06:01 • 21min
Discussion on Decision-making, User Base, and Features versus Benefits
26:56 • 2min
Taking Risks and the Impact on Business Growth
28:35 • 19min
Challenging Established Rules and Breaking Them
47:17 • 15min
Vision, Inspiration, and Future Aspirations
01:02:25 • 4min