SaaS marketing magic: Guillaume Moubeche's Lempire Strategies
The Seed Stage - formerly "the June Podcast"
00:00
The Creation of Lemlist
This chapter provides insight into the background and motivation behind the creation of Lemlist, a B2B company specializing in sales outbound campaigns. The speaker shares their frustrations with the lack of personalization options in existing solutions and describes how they conducted experiments using video and personalized images in emails, leading to higher booking rates for their clients. They also discuss their belief that current market offerings lacked the firsthand experience of sales prospecting, and highlight the opportunity to revolutionize the field.
Transcript
Play full episode
