Indie Hackers #225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve
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Sep 8, 2021 
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Use Self-Liquidating Funnels
- Use self-liquidating funnels to make paid acquisition profitable by selling a cheaper secondary product.
- Use email sequences to convert initial buyers into customers of your main product over time.
Give Away Money to Grow
- Give away money or show customers potential refunds to attract and rapidly grow your user base.
- Use this strategy as a growth wedge to build loyalty and introduce larger revenue streams later.
Power of Product-Led Growth
- Product-led growth is the healthiest and most viral form of growth since usage naturally involves others.
- It is less volatile than ads or content, as it depends on product quality and word-of-mouth.