Indie Hackers

#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

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Sep 8, 2021
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ADVICE

Use Self-Liquidating Funnels

  • Use self-liquidating funnels to make paid acquisition profitable by selling a cheaper secondary product.
  • Use email sequences to convert initial buyers into customers of your main product over time.
ADVICE

Give Away Money to Grow

  • Give away money or show customers potential refunds to attract and rapidly grow your user base.
  • Use this strategy as a growth wedge to build loyalty and introduce larger revenue streams later.
INSIGHT

Power of Product-Led Growth

  • Product-led growth is the healthiest and most viral form of growth since usage naturally involves others.
  • It is less volatile than ads or content, as it depends on product quality and word-of-mouth.
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