
#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve
Indie Hackers
The Name Brains
The title brains took forever for us to come up with. There is no podcast called brains, like, we're the only one. I want andy hackers to be increasingly fun for me to run as a paw cast. Why don't you tell people, julian, where they can go to find out more about what's going on at daman curve and your news letter?
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Speaker 1
I know i said i was going to like, beat you over thead of this potcass staff the entire time, but i got to say the other thng, i'll lie out. Our show, as simple as it is, is the title brains, which took forever for us to come up with, like, i think your first title idea was an honest conversation, which, as smart caus istars with and a. And, like when people subscribe to podcasts, and their player kind of ranksom alphabetically most of the time. And then we had, like, i was like, o i don't know. I tested ot with a few friends, and some of them said it was good. Some of them said it sounded stale. And then we had like, a whole list of things, i was testing out tons of people, and none of them sounded quite right. Like, every one of them sounded like, i dont o compromise, or settling. And then i to kno where one day you're like, let's just call it brains. And i thought that was genius. Is like the most avocative name. There is no podcast called brains, like, we're the only one. And it kind of means whatever you wanted to mean, like we referring to our guests, or referring to the topics, like, who knows. But like, for some reason, just the name brains makes me more excited to work on it. I
Speaker 2
think that was a good contributiony, but yours was actually more meaningful. I think the striking art the monkey who as like contemplating, ipared with the name brains, is very everything's caint of charged. And i just feels like, what the heck is that. I've
Speaker 1
talked about this on the show before. Theres is this book to naming called egors guy to naming. And they talk about like, different categories of names. And the best category of names are like evocative, like names, like virgin virgin airlines, like a avocative name. And to get an avocative name or an image, you don't want to be too literal. Like, if your show is call brains or ideas, something likeyou don't want a picture of a brain or a picture of a liht bulb. You want something that's like one or two steps removes youre like, coket, brains makes you think of, like, thinking, which make you think of evolution. So let's put a picture of a monkey on there, and then, like, people see the monkey and they se the word brains. And it's kind of like what you were saying earlier, like people don't want things necessarily explained to them, like thei'r lay people. They cind of want li make the connection on their own in their heads. And so like, something about it just kind of feels right when you're a couple of steps removed om you're actually trying to describe. We shol do this more often. I want to have more, kind of, in the same way that i want like, brains to be really fun for me to run, i want andy hackers to be like increasingly fun for me to run as a paw cast. And so part of that is, like doing the bread and butter interviews, right? Bring on, you know, on to printers that i go through their story and we extract lessons. But part of that is, i want to talk to like, my friends, people like you, people like jeston mars, people who, like, i know really well, who are doing interesting things at are sort of tangential to being andy kers, and put it out there and see people like it. So hopefully you'll come on more, julian, and we'll talk about what you do, your news letter and twitter and taman curve and all sorts of other projects. I do't know if i know anyone elsewhe's working on as many promising projects simultaneously as you are right now. Why don't you tell people, julian, where they can go to find out more about what's going on at daman curve and your news letter and a potcas and anything else you want t you want to plug.
Speaker 2
Sure julian dot com has a links to everything. And the podcasts the me courtland and im. I'm curious to find out brains
Speaker 1
podcast dot com. Yes,
Speaker 2
brains. I'm curious, like people who love indi hackers, what they think of brains. Ye.
In this episode I talk to my buddy Julian Shapiro about proven growth tactics for a SaaS he's seen within Demand Curve. I also want to find out what he did to grow his own Twitter audience to over 200k in basically a year. We'll also dig into the details of a side project he and I have been working on.
- Listen to our new podcast: https://www.brainspodcast.com/
- Follow Julian on Twitter: https://twitter.com/julian
- Check out Demand Curve: https://www.demandcurve.com/
- Sign up for Julian's newsletter: https://www.getrevue.co