Indie Hackers cover image

#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

Indie Hackers

CHAPTER

Is There a Side Project Marketing?

A side project marketing strategy is where you build a different thing in order to get traffic. For some folks, if you can spin up something quick and cheap is very enticing. A company called service used to be this lesser known policy among air lines that would give you money back if their flights were delayed for certain reasons. Ata has spent well over million a month in in ads there. They like two nd half million dollars of lottery rewards have ben given out so far; they're cranking it way up.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner