3min chapter

Indie Hackers cover image

#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

Indie Hackers

CHAPTER

Is There a Side Project Marketing?

A side project marketing strategy is where you build a different thing in order to get traffic. For some folks, if you can spin up something quick and cheap is very enticing. A company called service used to be this lesser known policy among air lines that would give you money back if their flights were delayed for certain reasons. Ata has spent well over million a month in in ads there. They like two nd half million dollars of lottery rewards have ben given out so far; they're cranking it way up.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode