#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve
Indie Hackers
00:00
Is There a Side Project Marketing?
A side project marketing strategy is where you build a different thing in order to get traffic. For some folks, if you can spin up something quick and cheap is very enticing. A company called service used to be this lesser known policy among air lines that would give you money back if their flights were delayed for certain reasons. Ata has spent well over million a month in in ads there. They like two nd half million dollars of lottery rewards have ben given out so far; they're cranking it way up.
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