Understanding Budget Acquisition Challenges

Acquiring budget for technological projects often poses significant challenges within organizations. A consistent issue arises when teams struggle to secure executive attention for their proposed ideas, even if those ideas could enhance their current products. Johanna highlights the importance of demonstrating the value of a project not just to customers but also to the internal team, recognizing that many internal initiatives could streamline processes and lead to faster delivery. Framing projects as beneficial for both customer satisfaction and internal efficiency is essential for gaining support and budget allocation.