17min chapter

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Johanna Rothman: Get Budget for Anything! Part I

The Insanely Profitable Tech Podcast

CHAPTER

The Art of Storytelling in Decision-Making

This chapter explores the intertwining of storytelling and data in guiding organizational decision-making. It emphasizes the significance of cycle time and timely value delivery, illustrating how quick feedback can enhance customer attraction and revenue. The discussion also addresses the complexities of budgeting and project management, advocating for a shift towards more adaptive budgeting methods while linking project efforts to broader business strategies.

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