Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Who's Going to Dominate Search in the AI Era?
Nov 3, 2025
Join Killian Dunne, founder of Telepathic and AI search expert, as he navigates the rapidly evolving search landscape. He reveals that AI agents are set to transform web navigation in the next two years, emphasizing the importance of mastering traditional SEO before diving into AI strategies. Dunne discusses how to enhance e-commerce for AI search, the ongoing relevance of long-tail SEO tactics, and the balancing act of brand visibility in AI experiences. Small brands, he notes, have unique opportunities to thrive in this new era.
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AI Agents Compress Buying Journeys
- AI agents are rapidly compressing buyer journeys by reducing friction in discovery and decision-making.
- This accelerates purchases but risks users overlooking alternative options and nuance.
Enrich Product Descriptions For AI
- Enrich product descriptions with detailed, specific, and unique information to match AI queries closely.
- Build use-case focused copy so AI tools can surface your product for niche prompts.
Use Product Enrichment Tools
- Use product enrichment tools to convert your assets (descriptions, images, video) into AI-searchable formats.
- Optimize wording to closely mirror likely customer queries to improve AI match rates.