Measuring Visibility When Search Happens Inside Interfaces

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered first. The discussion covers strategic timing for enterprise AI search adoption and identifies specific scenarios where high-tech startups might accelerate their AI optimization timeline.

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