Marcus Collins: Culture Is What Inspires People To Act
Nov 17, 2023
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Dr. Marcus Collins, a Professor of Marketing at the University of Michigan’s Ross School of Business, discusses how culture shapes human behavior and how leaders can reinvent workplace cultures for better outcomes.
Culture is the most powerful vehicle for influencing human behavior.
Leaders can purposely re-invigorate and reinvent their cultures to derive the greatest performance outcomes.
Building meaningful relationships and expressing thoughts and opinions are crucial for personal and professional success.
Deep dives
The Value of Mentorship
Mentorship is key to personal and professional growth. Talking to a trusted mentor can provide valuable insights and guidance in navigating career challenges and identifying opportunities.
Taking Control of Your Career
Rather than waiting for opportunities, individuals should take charge of their own career paths. This involves setting goals and working backwards to identify the necessary steps and roles to achieve those goals.
The Importance of Relationships
Building meaningful relationships within and outside your organization is crucial for success. These relationships should go beyond transactions and be cultivated over time, as they can be valuable sources of support, advice, and assistance.
Having a Point of View
When given the opportunity, individuals should express their thoughts and opinions. Having a point of view demonstrates confidence, adds value to discussions, and shows that you have something meaningful to contribute.
The Power of Culture
Culture is a powerful force that shapes human behavior. It is a system of conventions and expectations that reflects shared beliefs, behaviors, and values. By aligning a company's culture with the beliefs and values of its employees, leaders can inspire collective behavior and create a sense of purpose and belonging.
Professor of Marketing at the University of Michigan’s Ross School of Business, Dr. Marcus Collins, believes culture is the most powerful vehicle for influencing human behavior. In his words, “if you want to get people to move, there’s no vehicle more powerful or influential than culture. Full stop. Culture is how we inspire people […]