Lead From the Heart
Marcus Collins: Culture Is What Inspires People To Act
Nov 17, 2023
Dr. Marcus Collins, a Professor of Marketing at the University of Michigan’s Ross School of Business, discusses how culture shapes human behavior and how leaders can reinvent workplace cultures for better outcomes.
58:30
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Quick takeaways
- Culture is the most powerful vehicle for influencing human behavior.
- Leaders can purposely re-invigorate and reinvent their cultures to derive the greatest performance outcomes.
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