The Creator Spotlight Podcast Ep. 79: He had 15M followers, then he quit — here's why ft. Caspar Lee
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Oct 7, 2025 
Caspar Lee, a former YouTube sensation with 15 million followers, has pivoted to entrepreneurship and investment. He shares insights on why he left the platform, highlighting the challenges of balancing content creation with running companies. Caspar discusses the evolution of influencer marketing, emphasizing the shift toward smarter strategies. He outlines his ventures like Influencer.com and explains the importance of investing in creators. With thoughts on the risks of the creator economy, he emphasizes the need for financial stability and reputation management.
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Unplanned Exit Turned Long Break
- Caspar Lee didn’t plan a dramatic exit; he took a week off and that week became months then years.
- He had already co-founded influencer marketing and management businesses that made stepping away feasible.
Entrepreneurship Mirrors Creative Collaboration
- Caspar sees entrepreneurship as similar to YouTube because both require collaboration, starting from scratch, and persuading others.
- He views building businesses as an extension of the creative, collaborative habits he practiced as a creator.
Don’t Juggle Big YouTube And A Startup Alone
- Don’t try to run a top-tier YouTube channel while building a serious company unless you have strong partners and co-founders.
- Share creative control and hire partners so both the channel and the business can scale.