This week on the Creator Spotlight Podcast, we’re joined by Caspar Lee — one of YouTube’s early stars turned entrepreneur and investor. Caspar talks about why he walked away from 15 million followers, how he built four companies after YouTube, and what every creator should know about building a business that lasts.
Read the newsletter: https://www.creatorspotlight.com/p/caspar-lee
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Caspar Lee
YouTube: @caspar
Website: https://www.casparlee.com
LinkedIn: https://www.linkedin.com/in/caspar-lee-13584456/
Twitter: https://x.com/caspar_lee
Instagram: https://www.instagram.com/caspar_lee/
Francis Zierer
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
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00:00 Introducing Caspar Lee
01:17 How to exit, as a creator
07:11 It's hard to do YouTube and business
12:49 How influencer marketing has evolved
16:02 The hardest part of influencer marketing
20:33 Investing in the creator economy
25:18 What is the perfect investment?
30:14 Equity vs cash in brand deals
33:14 The vulnerability of the creator economy
38:43 If Caspar Lee started YouTube in 2025
43:28 Caspar Lee's five year plan
#podcast #creatoreconomy #youtubers
