Awkward Silences
#160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research
Feb 12, 2025
Brett Krajewski, VP of Research & Growth at Accelerant Research, dives into the evolving landscape of UX research. He discusses how recent challenges present opportunities for researchers to showcase their value. Krajewski emphasizes the need for balancing user needs with business goals, advocating for innovative research methodologies in fast-paced environments. He highlights the importance of storytelling and emotional intelligence in research, along with the significance of collaboration across teams to drive impactful outcomes.
44:12
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Quick takeaways
- Effective UX research requires a clear focus on key messages to ensure insights are actionable and drive organizational decisions.
- Embracing experimentation and fostering collaboration can enhance research effectiveness and inclusivity, ultimately benefiting diverse user needs.
Deep dives
The Importance of Strategic Research
It is emphasized that including excessive data in research can dilute the story and render findings less impactful. Effective research requires a clear focus on the main message or point, akin to having an elevator pitch. This strategic approach ensures that insights are actionable and memorable, avoiding the trap of overwhelming stakeholders with data. The ability to communicate findings succinctly is vital for the research to drive decisions within an organization.
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