Awkward Silences #160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research
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Feb 12, 2025 Brett Krajewski, VP of Research & Growth at Accelerant Research, dives into the evolving landscape of UX research. He discusses how recent challenges present opportunities for researchers to showcase their value. Krajewski emphasizes the need for balancing user needs with business goals, advocating for innovative research methodologies in fast-paced environments. He highlights the importance of storytelling and emotional intelligence in research, along with the significance of collaboration across teams to drive impactful outcomes.
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In-House vs. Agency Experience
- Brett Krajewski's shift from agency to in-house at Lowe's and Walmart revealed different approaches to research and design.
- These companies had varying levels of maturity, budgets, and team structures, impacting how research was utilized.
East Coast vs. West Coast Research
- West Coast companies prioritized rapid iteration and optimization, while East Coast companies valued education and integration of UX research.
- This East-West divide reflects differing levels of UX maturity and familiarity with research methodologies.
Breaking Down Silos
- UX research is often siloed, limiting its impact on product development and business decisions.
- Cross-functional collaboration and communication are crucial for making research actionable and driving change.