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#160 - Where Design Thinking Went Wrong with Brett Krajewski of Accelerant Research

Awkward Silences

CHAPTER

Navigating the Balance Between User Needs and Business Goals in Research

This chapter explores the relationship between user-centric research and business objectives in product development. It highlights the importance of trust and collaboration, advocating for agile research practices that ensure a thorough understanding of users while aligning with business aims.

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