Navigating UX Research Evolution

This chapter explores the transition of design careers from agency to in-house roles, discussing challenges and cultural differences at major companies like Lowe's and Walmart. It emphasizes the importance of strategic outcomes over mere speed in outputs, particularly in light of recent economic shifts. Additionally, it highlights the need for collaboration across departments to improve the integration of research insights into the design process, advocating for diverse research methodologies to enhance user experience.

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