The Bootstrapped Founder

242: Louis Pereira — When an Indie Hacker Strikes Gold

Aug 16, 2023

01:02:09

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Quick takeaways

Pricing and subscription strategies can be used to validate demand early on in a startup.

Building and launching products in public can help grow an audience and gain early traction.

Trust is essential for establishing oneself as a reputable entity within a community.

Deep dives

Importance of pricing and subscriptions to validate demand

The podcast discusses Louis Pereira's approach to pricing and subscriptions as a means to validate demand early on. He shares insights into his journey of building different businesses and highlights the importance of finding the right pricing strategy to attract customers.

Lewis Per Era Hackathon

01:50

The Importance of Usability Over Documentation in Product Development

01:04

Introduction

2min

Stumbling upon Audio Pen and finding product-market fit

22min

The Importance of Doing What You Love and Playing the Infinite Game

2min

Building a Strong Community

15min

Regular Hackathons and Enjoying the Process

2min

Productivity Porn and the Value of Bridge Books

15min

Wrapping up the Conversation and Sponsor Segment

4min

Ever wonder how to build a successful start-up from scratch? This week, I'm joined by Louis Pereira, an indie founder who has done just that. Creator of the successful audio transcription product, AudioPen, Louis sheds light on his journey and the calculated risks he took with pricing and subscriptions to validate demand early on. He's a firm believer in building and launching products in public, a practice that he believes played a critical role in growing his audience and gaining traction — and it paid off mightily.

This isn't just a conversation about entrepreneurial success; it's a deep dive into the inner workings of a product, from handling customer conversations to managing bug reports and feature requests. Enjoy the inside view of a successful business on the rise.

00:00:01 Indie Founder Discusses Building Successful Startup
00:10:30 Building Features and Handling Customer Conversations
00:18:38 Building Business Trust
00:26:38 Building in Public and Unexpected Success
00:38:36 "Hackathon Launch Strategies and Productivity Mindset"
00:43:55 The Value of Reading and Accessibility
00:53:41 The Impact of Writing Tools

Louis on Twitter: https://twitter.com/louispereira/
Louis' website: https://louispereira.xyz/
AudioPen: https://tbf.link/audiopen

The blog post: https://thebootstrappedfounder.com/louis-pereira-when-an-indie-hacker-strikes-gold/

The podcast episode: https://share.transistor.fm/s/ad81b535

The video: https://youtu.be/y0GbP43xtpo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com