Ever wonder how to build a successful start-up from scratch? This week, I'm joined by Louis Pereira, an indie founder who has done just that. Creator of the successful audio transcription product, AudioPen, Louis sheds light on his journey and the calculated risks he took with pricing and subscriptions to validate demand early on. He's a firm believer in building and launching products in public, a practice that he believes played a critical role in growing his audience and gaining traction — and it paid off mightily.

This isn't just a conversation about entrepreneurial success; it's a deep dive into the inner workings of a product, from handling customer conversations to managing bug reports and feature requests. Enjoy the inside view of a successful business on the rise.

00:00:01 Indie Founder Discusses Building Successful Startup
00:10:30 Building Features and Handling Customer Conversations
00:18:38 Building Business Trust
00:26:38 Building in Public and Unexpected Success
00:38:36 "Hackathon Launch Strategies and Productivity Mindset"
00:43:55 The Value of Reading and Accessibility
00:53:41 The Impact of Writing Tools

Louis on Twitter: https://twitter.com/louispereira/
Louis' website: https://louispereira.xyz/
AudioPen: https://tbf.link/audiopen

The blog post: https://thebootstrappedfounder.com/louis-pereira-when-an-indie-hacker-strikes-gold/

The podcast episode: https://share.transistor.fm/s/ad81b535

The video: https://youtu.be/y0GbP43xtpo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

• (00:01) - Indie Founder Discusses Building Successful Startup
• (10:30) - Building Features and Handling Customer Conversations
• (18:38) - Building Business Trust
• (26:38) - Building in Public and Unexpected Success
• (38:36) - "Hackathon Launch Strategies and Productivity Mindset"
• (43:55) - The Value of Reading and Accessibility
• (53:41) - The Impact of Writing Tools