

PMs Are Screwed (Here’s Why)
68 snips Apr 8, 2025
David Pereira, a seasoned product coach and advisor, challenges conventional norms in product management. He exposes the three major traps that hinder product teams and offers provocative insights on 'bullshit management.' Pereira emphasizes the importance of effective product strategies and the shift from output to outcomes, advocating for a focus on high-value features and customer understanding. He shares personal anecdotes, including the pitfalls of corporate constraints and the transformative potential of AI tools in enhancing PM practices.
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Bullshit Management Defined
- Bullshit management is the opposite of product management.
- It involves activities that don't add value but distract from real product work.
Early Career "Why" Challenges
- Both David Pereira and Aakash experienced early career challenges as software engineers asking "why".
- They were told to just code and not ask product questions.
Backlog Management Trap
- David Pereira's experience shows how PM roles can become focused on backlog management instead of product strategy.
- This leads to fulfilling stakeholder wants, not customer needs.