Lachlan Rowston: Australia’s Most Exclusive Gym, Where Only Business Execs Can Gain Entry
Jul 22, 2024
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Lachlan Rowston, owner of Australia's most exclusive gym, discusses leading by example, obtaining blood work for health assessments, taking risks in entrepreneurship, navigating uncertainties during the pandemic, and the importance of fitness for business executives.
Locky credits his father's influence for his disciplined work ethic.
Balancing discipline and emotional understanding shaped Locky's upbringing.
Transitioning to a niche market led to the success of Locker Room Gym.
Deep dives
The Journey of High Performance Guests and Charitable Mission
The podcast delves into the host's conversations with high-performance guests, touching on various life and business topics. Emphasizing a mission to raise a million dollars for charity through a cookbook called Eat with Purpose, the host seeks support from the audience to achieve this goal.
Influence of Childhood Background on Personal Development
Locky reflects on his childhood, acknowledging his father's significant influence as an inspiration. Growing up in an environment surrounded by his dad's discipline, work ethic, and passion for sports and business, Locky subconsciously adopted similar behavioral patterns from his father.
Incorporating Family Dynamics and Emotional Intelligence
Locky contrasts the influence of his parents, highlighting his father's impact on his motivation and drive, while recognizing his mother's role in nurturing emotional connections. Striking a balance between his dad's disciplined approach and his mum's emotional understanding, Locky reflects on how these dynamics shaped his upbringing.
Evolution from CrossFit Gyms to Locker Room Gym Concept
The shift from running CrossFit gyms to establishing Locker Room Gym unfolded with lessons learned from the initial endeavors. Facing challenges in the competitive fitness industry, Locky and his partner transitioned their approach, targeting a niche market of business executives focusing on tailored services and a high-end experience.
Podcast as a Recruitment Tool and Business Insight Generator
Utilizing the podcast as a platform for recruitment and shaping business decisions, Locky emphasizes the podcast's role in attracting key staff members for Locker Room Gym. The podcast not only served as a source of business insights but also facilitated the growth and development of the business by leveraging its audience and networking opportunities.
🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.
Join Frank in this episode as he chats with Lachlan Rowston,
Co-founder of Lockeroom, a private gym in Sydney for business executives.
After a successful career as a CrossFit athlete and gym owner, there was interest among his existing clientele for something more bespoke and premium. Sydney’s Lockeroom is a gym with only 100 members, focusing on high flyers and offering great networking opportunities. The weekly fee to train alongside leaders, CEOs and executives with access to personal trainers, ranges from $300 to $500.
If that wasn’t enough, in addition to Lockeroom, Lachlan co-hosts The Mind Muscle Project, a popular health and fitness podcast that started in 2014 and has gained a large global audience thanks to its consistent content & getting in early.
Listen in as Frank & Lachlan discuss the below topics:
Crossfit to Lockeroom
Gym Openings During Covid
Parallels of High Flyers & Fitness
Leaders set examples
The Mind Muscle Project
Power of Social Media
Business Partners
Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion. Subscribe today and start redefining your path to success.
The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious.
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