

Part 1: Start Here | $100M Leads Book
11 snips Aug 19, 2023
In this episode, Alex discusses the importance of leads and advertising for business success, sharing his experience of going from $100M to $1B in net worth. The episode covers advertising basics and offers practical tips for business owners. The audiobook '100 Million Dollar Leads' is introduced, emphasizing the importance of components like a good offer, leads, and effective advertising. The speaker also shares their personal journey of achieving a net worth of over $100 million and discusses their advertising strategies for success. The chapter explores challenges with refunds and financial troubles, and emphasizes the importance of getting more customers and making them worth more to grow your business. The book '100 Million Leads' is discussed, outlining its purpose of helping entrepreneurs build successful businesses.
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Faster Deeper Learning
- Read and listen to books simultaneously for better comprehension.
- This approach helps with focus and retention by engaging multiple parts of your brain.
Hack for Finishing Books
- Finish chapters completely to build momentum.
- Avoid stopping mid-chapter, as this can discourage progress.
From Success to Setback
- Alex Hormozi faced a $150,000 loss from gym launches due to dishonest partners.
- This setback forced him to rethink his business model after selling his successful gyms.