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French Wine Coca's Rise and Fall
- John Pemberton, a pharmacist, invented French Wine Coca, a tonic containing cocaine.
- It became popular but faced prohibition in Atlanta.
A New Temperance Drink
- Pemberton created a temperance drink by mixing coca leaves, cola nuts, and flavorings.
- Frank Robinson, an advertiser, became his business partner after tasting it.
Pemberton's Downfall
- Pemberton's morphine addiction led him to sell Coca-Cola's shares to multiple people.
- Robinson, betrayed, was determined to regain the company.