Coke vs Pepsi - Cocaine is King | 1
Business Wars
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Coca Cola - A New Recipe
Pimberton offers Candler 550 dollars to take control of cocacola. In august 18 88, a few weeks after accepting candler's offer, pemberton passes away at e 57. Candler puts robinson, the marketing genius, back in charge of promoting coca cola. The promotional budget is small, but robinson makes every cent count. He boils down cococola's message to just five words: drink cococola, delicious and refreshing. Robinson plasters that message on street cars, in newspapers, on leaflets and paints it on walls.
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