❤️ “Elmo the Influencer” — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.
May 16, 2024
auto_awesome
Elmo from Sesame Street discusses their social media strategy, Uber's new bus service, and how Google's AI might change search. Also, Disney World is the new coworking space for Millennials.
Google's new AI chatbot revolutionizes search, disrupting SEO strategies.
Sesame Street's social media success showcases the power of personalized engagement over scalability.
Deep dives
Google's AI Chatbot Taking Over Search
Google has introduced an AI chatbot that now appears at the top of every Google search result, transforming the search experience. This move could potentially disrupt industries reliant on traditional search methods. While consumers may benefit from quicker and more accurate information, businesses relying on SEO may face challenges as the AI chatbot changes the landscape of online search.
Sesame Street's Social Media Success
Sesame Street has adopted a successful social media strategy by engaging with fans through individual DMs and interactions between characters. This personalized engagement, although not scalable, has generated significant reach and positive responses on platforms like Twitter. By focusing on building relationships and creating memorable interactions, Sesame Street highlights the importance of doing things that may not scale but offer high returns in terms of user engagement.
Uber's Innovation in Grocery Delivery and Transportation
Uber has partnered with Costco for grocery delivery through Uber Eats, expanding its reach into the grocery delivery market. Additionally, Uber has introduced Uber bus, offering shuttle services to events, airports, and major points of interest at lower costs. Through these initiatives, Uber is bridging the gap between public and private transportation sectors, providing opportunities where traditional services face limitations.
Elmo, Big Bird, and Mr. Snuffleupagus are trending on social media because of Sesame Street’s new strategy — Sometimes you’ve got to do things that don’t scale.
Uber just launched its newest form of transportation: A bus — Because public transportation can’t take you to a 10pm concert or a 6am Costco run.
And Google’s new artificial intelligence announcement is actually going to kill Google Search — Because technology can retire an entire industry.
Plus, the hot new place to work these days? It’s not your home or your office… its Disney World — Disney’s become the new productivity coworking space for Millennial techies, lawyers, and finance folks.
About Us: The daily pop-biz news show making today’s top stories your business. 15 minutes on the 3 biz stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.