4min chapter

The Best One Yet cover image

❤️ “Elmo the Influencer” — Sesame Street’s Instagram strategy. Uber’s new Costco run. Google is killing Google Search with AI.

The Best One Yet

CHAPTER

Delighting Customers and Social Media Success with Elmo

This chapter explores the significance of individual user interactions, using Elmo's social media strategy as a case study. It underscores the impact of creating personalized experiences to enhance customer satisfaction and includes sponsored advertisements for BetterHelp and Audible.

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