MarTech Podcast ™ // Marketing + Technology = Business Growth What plays would you call to scale a DTC business from startup to $10 million ARR?
Jan 24, 2025
Kelley Thornton shares a roadmap for scaling a DTC business to $10 million in annual revenue. He emphasizes the importance of execution and market testing for successful product development. The conversation highlights the benefits of subscription models, including customer loyalty and satisfaction. Customizable subscription options are explored as a way to enhance user experience and operational efficiency. Thornton encourages entrepreneurs to capitalize on the level playing field that the DTC market offers.
Chapters
Transcript
Episode notes