2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

What plays would you call to scale a DTC business from startup to $10 million ARR?

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evaluating Subscription Models in D2C Marketing

This chapter delves into the importance of subscription pricing strategies for direct-to-consumer brands, emphasizing their advantages in fostering customer loyalty and enhancing user experience. It also features a 'trend or trash' segment that assesses the relevance of these models in today's marketing landscape.

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