Sell Out: A Podcast to Grow Your Art Career

Can paid social ads increase your art sales? (with Victoria & David Park)

Dec 17, 2022

59:48

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Highlights

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Episode notes

Having a Passion for Graphic Design and Graphic Design

01:57

How to Craft a Video for Instagram

03:33

Visual Hooks - What's Your Take?

02:10

Introduction

2min

How Did You Become a Professional Painter?

2min

Having a Passion for Graphic Design and Graphic Design

2min

The Dream of Being an Artist Was Burst Out and I Was So Tired I Was Having Panic Attacks I Need to Work With My Hands

2min

The Best Piece of Advice I've Been Given During This Journey Is That People Don't Want a Piece of Your Art They Want a Piece of You

2min

What I Take From Your Paintings on Social Media Is That?

4min

Social Media Marketing

2min

How to Craft a Video for Instagram

4min

Paid Social Marketing

4min

10.

Visual Hooks - What's Your Take?

2min

11.

What's the Ideal Thumbstop Ratio of Paid Video?

2min

12.

Adsense

5min

13.

Paid vs Organic Is a Smart Move for Artists

3min

14.

How to Maximize the Number of Followers on Facebook and Facebook AdWords

2min

15.

How Do You Target Geographically?

2min

16.

The Organic Component Is Global and We're Going to Expand Into That

3min

17.

Working in a Series Is a Story and It's a Long Form Story

2min

18.

The Print Shop

2min

19.

Viktoria's Social Media Platforms

2min

20.

TikTok

2min

21.

How Do You Think About Paying Marketing for Artists?

4min

22.

The Environment for the Art Industry Is Changing and It's a Growing Pains for People

2min

23.

Social Platforms

3min

24.

What's Your Number One Piece of Advice?

3min

The ability to use highly targeted ads on social media has revolutionised commerce, and has enabled lots of niche, artisan brands to spring up. If targeted ads level the playing field with the big brands, and enable someone to find producers, artists & makers who genuinely have a passion for what they do, isn’t that a good thing?

But do they work for artists looking to sell their art? It’s not something we have advised artists to do in the past, but our latest podcast with Victoria & David Park flipped that script on us and we’re all in!

Victoria is an abstract painter and one of the top sellers using our dropshipping service. Her brother-in-law, David, is a digital marketer specialising in paid social campaigns. Together, they’ve created a winning formula that’s allowed Victoria to quickly grow her collector base whilst staying true to her style and vision.

Curious how they did it and if their advice can work for you? Listen to the podcast to find out!

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