AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Social Platforms
For us it was definitely a blend of both and the paid gave us a significant boost into reaching people early on because we're just over a year doing this but yeah we want to speak to any of that. We did notice even paid boost the organic reach because it all feeds into different algorithms i think a key thing i would call out just around your question is be ready and then as victoria said focus on the content so you facebook or meta as they're called now could flip a switch and all of a sudden you could get three x five x or ten x the reach just on a given day.