Can paid social ads increase your art sales? (with Victoria & David Park)
Sell Out: A Podcast to Grow Your Art Career
Paid Social Marketing
David and Victoria started by amplifying what she had already created. We used visual hooks quite a bit, looking at trends on social media platforms of what's going to stop the thumb scroll so there's this thing called thumbstop ratio in media bind which is the percent of audience that sees the ad that actually stops scrolling through. So sometimes she would already have edited a video and we said what if we swap that one clip to the beginning and see if that gives us additional thumbstop ratio so we just started thinking a bit more analytical tracking for our paid side.
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