Real Estate AI Flash

EP 097: Inside the Future of AI-Powered Brokerages

Nov 5, 2025
Dan Foody, Founder and CEO of Cloze, shares his extensive experience in AI-powered sales for real estate. He discusses how AI is revolutionizing relationship management and compares the impact of generative AI to the dawn of digital photography. Dan highlights tools that automate tasks for agents and warns about the limits of autonomous AI, particularly concerning safety and hallucinations. He advises agents to embrace emerging technologies and recommends "Influence Without Authority" as a must-read for navigating organizational dynamics.
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ANECDOTE

Pivot To Real Estate From Enterprise Software

  • Dan Foody started in enterprise software and only later focused Close on real estate after a broker customer highlighted gaps.
  • Close shifted from an industry-agnostic app to a real-estate focus when they discovered product-market fit through a broker's feedback.
INSIGHT

ChatGPT As The Digital Photography Moment

  • Dan compares ChatGPT's impact to the digital photography moment that democratized a craft.
  • He predicts AI will eliminate mediocre practitioners while supercharging skilled ones tenfold.
ADVICE

Automate CRM Busywork With AI

  • Use AI to automate mundane CRM tasks like extracting signatures and updating contacts to save agents time.
  • Let AI detect client action items and promised deliverables so agents keep commitments and stay organized.
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