E286 | Humanizing Feedback: Hark’s Vision for Customer-Generated Content with Fran Brzyski

Today on the show, we have Fran Brzyski, CEO and co-founder of Hark, a platform that helps brands build loyalty and achieve efficient growth through customer-generated content.

In this episode, Fran shares insights into transforming customer feedback by leveraging the power of video and audio. He discusses the importance of capturing customer intent, the challenges of shifting from traditional feedback methods, and how to drive engagement by making feedback actionable.

We also dive into strategies for integrating feedback across departments, using customer stories to fuel growth, and the future of human interaction in an AI-driven world.

Mentioned Resources

• LinkedIn
• Hark

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.