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Modern Musician
#244 - Dan Melnick: Sonicbids and the Art of Building Your Live Music Presence
Nov 22, 2024
Dan Melnick, CEO of Sonicbids and former musician, shares insights on building a live music presence. He discusses creative gig-securing strategies for indie artists navigating a tough landscape. Personal branding and community engagement are highlighted as keys to success. The chat dives into the balance of live performances and digital presence, emphasizing technology's role, including AI, in shaping the future of music. Melnick's experience offers invaluable advice for those looking to thrive in an ever-evolving industry.
51:10
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Quick takeaways
- Artists must adopt a small business mentality to effectively engage audiences and generate sustainable income in the competitive music industry.
- Sonicbids aims to modernize its platform by enhancing resources for indie artists to secure diverse performance opportunities beyond traditional venues.
Deep dives
Mentorship Opportunities for Musicians
A key offering for emerging artists is the opportunity for personal mentorship aimed at those who have at least one professionally recorded song. This initiative seeks to assist artists ready to commit to their music careers by establishing automated systems to cultivate a dedicated fan base. The goal is to help these artists earn sustainable income online without excessive reliance on social media platforms or constant promotion. Past successes highlight that many artists have achieved remarkable milestones, including vast streaming numbers and significant album sales.
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Discover
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